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  • Writer's pictureMischel Siapco

What Are the Top 3 Reasons Homes Don't Sell?


By Clay Gjevre


When preparing to sell your home, overlooking minor details can lead to significant setbacks in the highly competitive San Francisco real estate market. Sellers often hold misconceptions that inadvertently affect their home’s marketability and final sales price. Let's explore three common pitfalls and how to avoid them to ensure your home sells smoothly and for top dollar.


1. The Paint Dilemma

Many sellers question the necessity of a fresh coat of paint, arguing, "Why bother? The new owner will just change it." However, this mindset can be costly. While it's true that new homeowners might want to personalize their space, the initial presentation is crucial. Homes with fresh paint appear well-maintained and move-in ready, which can significantly enhance their appeal. Remember, buyers are mentally calculating the cost of every repair or update needed. Unpainted walls or dated colors can lead buyers to offer less, anticipating the expense and effort required to make these changes themselves.


2. The Staging Strategy

Data shows that staged homes sell for more than 15% above the price of non-staged homes nationwide. Despite this, many sellers believe that their current setup, which might include oversized, mismatched, or worn-out furnishings, will suffice. The truth is, that staging helps potential buyers envision themselves in the space, transforming it from just another property to their potential dream home. Investing in professional staging can lead to faster sales and higher offers, as it highlights the home’s best features and demonstrates its potential.


3. Realistic Pricing

Setting the right price is often the most challenging aspect of selling a home. Emotional attachment and subjective value can cloud judgment, leading to an unrealistic price tag. The market dictates that a home's worth is what a buyer is willing to pay, not what the seller believes it's worth. If a home lingers on the market, it's often a sign that it's priced too high, regardless of its intrinsic or sentimental value. A competitive pricing strategy, informed by market trends and professional appraisal, can prevent this pitfall.


In markets like San Francisco, where the stakes are high, it’s crucial for sellers to strategically prepare their homes. This involves considering the aesthetics, functionality, and pricing of their property from a buyer's perspective. Addressing these areas can prevent your home from sitting on the market and help achieve a desirable sale price.


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