OUR LAST LISTING JUST SOLD $410,000 OVER ASKING!
Selling 37 Prospect Avenue in just
13 DAYS!
Here's How We Did It:
Our Sellers’ Story
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Our sellers at 37 Prospect were a wonderful couple, long-time Bernal Heights residents for over 30 years. With a passion for film production and photography, they used their space as a creative haven.
Transitioning to a New Chapter: Buying Before Selling
They were ready to start their next chapter, which began with finding a new home. As much as they loved their current residence, they had new requirements: a smaller single-family home without many stairs and a studio space for ongoing film projects. Given the competitive nature of the Sunset District, our search spanned over a year to find the perfect match.
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To facilitate a smooth transition, we connected them with a trusted lender to explore options for accessing the equity in their current home. This strategy allowed them to purchase their new residence without the need for temporary housing or the immediate decluttering of their long-term residence.
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Time to Sell
Once settled in their new home, it was time to list their former property. With over 2,750 square feet of space, there was a considerable amount to sort through. We assisted in decluttering by consigning items, donating to charity, and managing removals. With a clean slate, we began preparing the property for sale.
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To enhance the home's appeal, we implemented essential updates, including:
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Fresh paint throughout the interior​
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Replacement of outdated light fixtures​
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Minor repairs to the beautiful hardwood floors​
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Small fixes that have a big impact, such as switching out electrical outlets, adding missing trim, updating bathroom fixtures and fittings, removing old wires, and more.
WATCH: How We Completely Transformed 37 Prospect!
Purposeful Staging
Staging this home required thoughtful consideration to showcase its versatility. As a single-family home that functioned as two separate flats, it was ideal for those working from home, hosting long-term guests, needing an au pair space, seeking a creative studio, or desiring passive income.
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Upper Level: Added in the 1940s, this space featured stunning city views, an open living area flowing to a spacious deck, and period details like decorative moldings and a brick fireplace.
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Lower Level: The original structure from the 1900s included a sitting room, two rooms staged as bedrooms, a kitchenette, and a spacious laundry and storage room. A standout feature was the expansive 700-square-foot space suitable for a creator’s studio, recreation room, or cinema.
Engaging the Community
Understanding the importance of community, we ensured neighbors were informed about the upcoming sale and property preparations. This transparency fostered goodwill and allowed us to:
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Host memorable open houses with special welcomes for neighbors.
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Provide exclusive previews to the local community.
Our marketing plan was designed to showcase the property's unique attributes and reach a broad audience:
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Professional Photography and Videography: Capturing the home's charm, flexibility, and breathtaking views.
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Comprehensive Online Presence: Listing on major real estate platforms with detailed descriptions and visuals and a property website 37Prospect.com
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Targeted Advertising: Utilizing social media and email campaigns to reach potential buyers seeking the specific features offered by the property.
Our dedicated approach culminated in a successful sale. The property was listed at $1,750,000 and sold for $2,160,000, exceeding the asking price by $410,000. This outcome not only reflected the home's intrinsic value but also the effectiveness of our comprehensive strategy.
The sale of 37 Prospect Avenue exemplifies our commitment to personalized service, strategic planning, and community engagement. By understanding our clients' unique needs and the property's potential, we facilitated a seamless transition for the sellers and highlighted the home's distinctive qualities to attract the right buyers.