By Clay Gjevre San Francisco Home Selling: Stop Carrying Your Past Into Your Future Selling a home in San Francisco isn’t just a transaction — it’s a transition. And the biggest mistake many sellers make has nothing to do with pricing, timing, or the market. It’s waiting too long to decide what actually moves with them. In San Francisco, delayed decisions lead to rushed packing, higher moving costs, cluttered showings, and unnecessary stress. The most successful sellers take

by Clay Gjevre Buy First, Move Once, Sell Vacant: A Smarter San Francisco Home-Selling Strategy When it comes to selling your home in San Francisco , one of the biggest pricing and leverage mistakes is listing while still living in the home. The alternative strategy is simple—and powerful: buy first, move once, then sell vacant . (buy before you sell San Francisco) Vacant listings typically show more easily, present cleaner, invite fewer “friction” objections, and help create

by Clay Gjevre Paint is one of the few upgrades that can change the entire feel  of a home quickly—without a renovation budget. But “Color of the Year” announcements can be misleading for San Francisco home selling  because what looks cool on a brand website doesn’t always show well  in real SF light, real floorplans, and real listing photography. This guide breaks down the biggest 2026 Color of the Year  picks and—more importantly—how to use them in a way that supports resal

By Clay Gjevre Avoid Overpaying in San Francisco: The Calm, Data-First Playbook In San Francisco real estate, it’s easy to feel like winning means paying “whatever it takes.” But overpaying in San Francisco  usually isn’t about paying above the list price—it’s about misreading the market moment, ignoring leverage, and letting emotions set the number. This guide lays out a practical playbook for buyers (and a few key takeaways for sellers), built around four levers that actual

By Clay Gjevre Selling a Home in San Francisco? Why January Can Be the “Secret Sellers Window” Most homeowners assume spring is the best time to sell a house. In San Francisco real estate, that’s often true— but not always . When inventory collapses in December and buyers are still active, January can become a rare moment where well-prepped listings get outsized attention—before the spring “flood” of new competition arrives. This San Francisco real estate market update breaks

By Clay Gjevre If you’re selling your home in San Francisco , hiring a big real estate brand can feel like the “safe” move. The logo is recognizable. The marketing looks polished. The listing presentation sounds confident. But a big logo doesn’t automatically mean a better outcome. In fact, the brand on the sign does not guarantee  the best price, the best terms, or even the best agent—and in some cases, it can be the reason a homeowner leaves money on the table. The better w

By Clay Gjevre In San Francisco, “Let’s just test the market” might be one of the most expensive sentences a homeowner can say. It sounds harmless: start high, see what happens, and you can always reduce later. But in the current San Francisco housing market, that approach can quietly erase $50,000–$75,000 or more  from your final sale price. If you’re selling your home in San Francisco , or even just wondering “What is my home worth in San Francisco?” , understanding why “te

by Clay Gjevre The Unwritten Rules of Selling a Home in San Francisco Selling a home in San Francisco isn’t just about signing a listing agreement and waiting for offers. The San Francisco housing market has its own rhythm, risks, and “unwritten rules” that don’t usually show up in the fine print—but absolutely show up in your net proceeds. If you’re wondering how to sell a house in San Francisco  without leaving money on the table—or creating headaches with your buyer, lende

by Clay Gjevre In a competitive San Francisco housing market , it’s tempting to think the only way to win is to waive every contingency and hope for the best. But that’s how buyers lose sleep—and deposits. It’s also how sellers end up with shaky escrows that fall apart halfway to closing. Used correctly, contingencies are not “deal killers.” They’re tools that help buyers and sellers manage risk, protect deposits, and still write (or accept) strong offers on SF homes for sale

by Clay Gjevre San Francisco real estate has quietly shifted back into a higher gear.Inventory has thinned, serious buyers never really left, and well-prepared homes are drawing strong, often multiple, offers again. In October, the house median price reached around $1.85M , and closed sales ran roughly 28% higher year-over-year , the strongest monthly count since spring 2022. This isn’t hype; it’s a signal. If you’re thinking about selling your home in San Francisco  or tryin

by Clay Gjevre In San Francisco’s fast-moving market, a single missing line item in your disclosure package can trigger five-figure price cuts, re-trades, or a canceled escrow. If you’re selling a home in SF , use this plain-English guide to prepare a clean, complete file that builds buyer confidence and protects your net. Disclosure Mistakes: Why Disclosures Matter in SF Disclosures are everything you know—or reasonably should know—about the property and the surrounding cont

You can absolutely downsize in San Francisco, keep your low property tax, and not make yourself crazy in the process — you just have to sequence it right and use Prop 19 the way it was designed. Here’s how I walk my 55+ clients through it. TL;DR — why downsizing in 2025–26 SF actually works You’re sitting on a lot of equity (most longtime SF owners are). Prop 19 lets you transfer your current tax base up to three times, anywhere in California, if you’re 55+ . ( California Sta

by Clay Gjevre San Francisco Market: Low Inventory, Faster Sales, and What Sellers Should Do Now The San Francisco market  is doing that very SF thing again — not crashing, not soaring, but quietly tightening. Inventory is low, buyers are coming back as rates ease a bit, and days-on-market are trending down. That combo is what creates opportunity for sellers who prep well and launch at the right time. When the San Francisco real estate market  tightens like this, the homes th

by Clay Gjevre The Truth About Selling a Home in San Francisco (What Really Moves the Needle) If you’ve ever watched one home get 10 offers in a week while a similar one sits for months, you’ve seen how unforgiving (and rewarding) San Francisco can be. Below, you’ll find the seven truths that consistently separate premium results from stale listings—drawn from real local sales, not theory. Selling a Home in San Francisco? Let's talk about it. 1) Pricing isn’t everything—posit

by Clay Gjevre For many longtime San Francisco homeowners, low property taxes are one of the biggest advantages of staying put. But that same tax base often makes people feel stuck—how can you move without losing your Prop 13 benefit? Proposition 19 changed the game for homeowners 55 and over, making it possible to move anywhere in California while keeping your low tax base. Here’s how it works and why it matters, especially in San Francisco. What Prop 19 Actually Does If you

San Francisco homeowners are sitting on massive equity yet hesitating to sell. It’s not just interest rates—it’s emotion. Here’s a...

by Clay Gjevre The Truth About Selling in San Francisco’s One-of-a-Kind Real Estate Market Selling a home in San Francisco isn’t like...

by Clay Gjevre San Francisco Real Estate Market Update San Francisco’s housing market is showing fresh signs of movement this fall. With...

By Clay Gjevre Debunking SF Home-Selling Myths Selling a home in San Francisco is different: micro-markets by block, condo vs. TIC...

Selling a home in San Francisco often comes with a long mental checklist: new kitchen? Replace the windows? Redo the landscaping? Before...