How We Did It:
84 Cortland Ave, Bernal Heights
Listed at $1,195,000 → Sold for $1,380,000
Under Contract in Less Than Two Weeks
~900 Sq Ft | Fully Detached | Outdoor Living That Sells
Selling Charm, Strategy & Lifestyle
84 Cortland Ave wasn’t the biggest home on the block—but what it lacked in size, it more than made up for in soul.
We leaned into its charming 1930s details, bright interiors, and stunning indoor-outdoor flow, and made sure every square foot delivered on livability, comfort, and lifestyle. The result? A fast, competitive sale at the highest per square foot price in three years.
Prepping for Market: Every Detail Counts
Before launch, we completed a full inspection review and identified two key issues:
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The deck needed a full rebuild—and we got it done quickly and affordably with a trusted contractor.
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A pest report came in high, but we secured a competitive quote the next day and included it in the disclosures to maintain buyer confidence.
These fast, proactive moves eliminated objections before they could arise—a huge win in today’s market.
Small but Mighty—And Totally Livable
With this home, it was important to show just how functional and inviting a smaller space can be. We wanted buyers to feel like they could live, work, and entertain comfortably—all in one thoughtfully designed footprint. The sunny interior, smart layout, and full-sized furnishings helped us tell that story.
Surprisingly, adding more furniture—like a generous rug and full seating area—actually made the space feel larger and more usable. It wasn't just charming; it felt right-sized for real life.
Marketing with Intention
Our strategic marketing plan included:
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Professional photos and a lifestyle-focused video
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Targeted online and social media advertising
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Direct outreach to top agents with potential buyers
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Buzz-worthy open houses that drew strong turnout
End Result? Happy Sellers, Seamless Close
"I can't say enough good things about Clay. We met with a few other realtors to do our due diligence before making the choice, but after our first conversation the others paled in comparison. Clay is a straight-shooter and someone who knows how to get stuff done quickly and efficiently without putting the logistical or administrative burden on the seller. On top of that, he sold my house for almost $200k over-asking and within 2 weeks! It was a really quick turnaround and I was able to trust that he had my back every step of the way. You definitely can't go wrong with Clay as your realtor!"
✨ Thinking About Selling?
This sale proves that strategy, presentation, and timing make all the difference—no matter your home’s size.
If you’re curious what your home might be worth, or how to make the most of this market, I’d love to connect. Whether you're months away or just starting to think about it, I’m happy to be a resource.